Lauren Lake
How Bridgit Founders Used Customer Insights to Build a Multi Million Dollar Business
What sets Bridgit apart and made them so successful is that they went to their customers first. Before they ever had a business plan or a product - before they ever wrote a single line of code - they hit the pavement.
Lauren Lake (Bridgit COO) and Mallorie Brodie (Bridgit CEO) would pop by construction sites early in the morning all over the city, with coffee and donuts, and they talked to the people that would become consumers of their product. They spent their first six months in business "understanding the needs, building simple prototypes and validating those with people before actually investing and building the real product." And that became Bridgit's methodology - step by step, one piece at a time, following the research and the needs of those they were serving.
In this episode, Lauren goes into detail about the steps that Bridgit took in order to find a gap and identify the challenges within that gap, and how they turned their research into an incredible product used by over 150 customers across North America.
More on Bridgit Solutions:
|| https://www.bridgitsolutions.com/
|| https://twitter.com/bridgitsoftware
|| https://www.facebook.com/bridgitsolutions/
About Our Guest
Lauren is a civil engineer and the Chief Operating Officer of Bridgit Solutions based out of Kitchener, Ontario. Bridgit is on a mission to revolutionize the way the construction industry functions, and they are doing just that. With over 150 customers across North America, they're uncomplicating the way that construction projects run.