April Dunford

Is Positioning Still Important In This Day And Age?

What is positioning? Is it actually still important in this day and age? The simple answer - Absolutely.

But why?

Find out as April Dunford highlights many of the key points found in her new book #ObviouslyAwesome and imparts her many years of positioning wisdom on to us in this episode.

About Our Guest

April Dunford studied engineering at the University of Waterloo but happens to be a B2B marketing guru. She has a history of helping to bring start-ups to success and assisting large corporations to launch new products. April is currently the CEO of Sprint.ly, an agile project management tool, and the founder of Rocket Launch Marketing.