How to Build a Word of Mouth Strategy

90% of B2B purchases are influenced by word of mouth. Fewer than 1% of companies have an actual “word of mouth” strategy.

Jay Baer knows that one of the best ways to grow a business is for your customers to do it for you. In this episode of AQ’s Blog & Grill, Jay shares where to start when building your “word of mouth” strategy. We all know word of mouth is important, but we don’t realize how important or how to accomplish this. Jay gives us direct examples businesses are using today to get the word out, and explains the five types of Talk Triggers: Talkable Generosity, Talkable Speed, Talkable Usefulness, Talkable Empathy and Talkable Attitude.

Jay dives into why he allows event organizers to pick the suits he wears for keynotes - and the funny story of when this has backfired. They discuss the difference between Influencer Marketing and Talk Triggers, as Jay suggests that it's wise to not do one without the other.

“The idea here ultimately is for your current customers to recruit the next generation of customers on your behalf.”

Pick up Jay’s latest book, Talk Triggers, and if you don’t love it he swears to buy you any other book of your choosing! Talk about a talk trigger!

About Our Guest

Jay Baer is an inspirational, plaid suit-wearing, hall of fame marketing and customer experience keynote speaker, emcee, and trusted advisor to the world's most iconic brands. Jay is a NY Times best-selling author of six books and the Founder of consultancy Convince and Convert, a strategy consulting firm that helps prominent companies gain and keep customers through intersecting technology, social media, and customer service.