Lee Odden

Influence Marketing in the B2B Sector

In this episode, Alan Quarry chat’s with Lee Odden on the emerging concept of Influence Marketing in the B2B sector. We, as product consumers, devour tons of content every single day, and influencers in the social media realm have become a part of daily life. But in the world of B2B, influencers are a fairly new trend.

Listen in as Lee explains why influencer marketing can be so incredibly effective if done correctly, and how it can ruin the public perception of a brand if done incorrectly. You won’t want to miss the amazing insight and practical applications in this episode!

About Our Guest

Lee Odden is a B2B marketing strategist, author, international speaker and CEO of TopRank Marketing. His work marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs. Lee is author of, “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing”.