Measuring the ROI of your Content Marketing

Michael Brenner is at the top of content marketing influencer lists web-wide.  He inspires marketing minds to stay agile in this new and evolving age of the customer.  With great skill comes great questions, and the number one question Michael receives is “How do I measure the ROI on my content marketing?” Behold, “The Content Formula”, his new book, filled with applicable knowledge to satisfy any CFO. 

Michael Brenner joins Alan to share some of the expertise the reader will find in “The Content Formula” and to talk about what adventures are next. Alan and Michael discuss why “marketing has a marketing problem” and what we need to do to fix it. They wrap up this insightful interview by considering the future of marketing: Will video take over the Internet as Cisco predicts? Will there even be any advertising – or just personalized branding? 

About Our Guest

Michael Brenner is the Chief Executive Officer of Marketing Insider Group and previously vice-president, marketing and content strategy at SAP. He is a results-driven, strategic marketing executive with more than 20 years of experience in marketing and sales. He is also a frequent speaker at marketing and leadership events, a contributor to “The Economist”, “Forbes” and “The Guardian”, and a blogger at B2B Marketing Insider.