Why Content Marketing is Harder Than it Looks

Journalist, publicist and marketing genius, Mitch Joel, talks about being a marketer's marketer and how his focus is on teaching marketers how to market, not just advertise. He discusses the foundational changes in marketing and how that led to his new book, CTL ALT Delete.

Mitch talks about starting his digital marketing agency, Twist Image, and discusses content marketing along with the tough task of creating content that is not interruption based.

About Our Guest

Mitch Joel is president of Mirum, a digital marketing agency formerly known as Twist Image. He was dubbed as the “Rock Star of Digital Marketing” by Marketing Magazine and called “one of North America’s leading digital visionaries.” Mitch is a columnist for the Harvard Business Review, Inc. Magazine, The Huffington Post, and many other newspapers and magazines. He is also an author of bestselling business books Six Pixels of Separation and CTRL ALT Delete.