Breaking Into the Advertising World

In this episode of AQ’s Blog & Grill we have Andrew Bailey, CEO of The And Partnership. Andrew talks about his journey from being a student at Wilfrid Laurier University to being the CEO of his own advertising company. He discusses the differences of working with a small creative agency or a large network, and how The & Partnership fills both roles. 

He discusses the evolution of advertising, what clients are hyping about (including Big Data), and how to stand out as an ad agency. Andrew also provides advice for anyone looking to break into the advertising world: Be insatiably curious! 

About Our Guest

Andrew Bailey is the chief executive officer of The & Partnership, a marketing communications agency which was founded in 2013. Within the first two years, Andrew assisted in tripling the size of the company and led winning pursuits of major accounts like The Wall Street Journal and TELUS. In 2014, Andrew made Advertising Age’s list of the Top 40 Under 40.