EPISODES
Boston University Professor Edward Boches
With over 35 years in the advertising world, thought leader Edward Boches joins Alan Quarry on AQ’s Blog & Grill to discuss the evolution of advertising. Edward discusses how to earn attention as a brand, how the advertising landscape has changed dramatically over the years, and what you can do as an ad agency to avoid falling behind.
MarketingProf’s Ann Handley
In this AQ’s Blog & Grill Q&A, Ann talks with Alan about how we are all writers, and provides tips on being a great storyteller. She also shares her favourite practical tools and apps that she uses to help her with writing.
Guy Kawasaki
Guy explains why entrepreneurs don't need business plans anymore and shouldn’t rely on venture capital. He talks about simplicity, passion and the changing landscape of being an entrepreneur.
Marketing Strategist Tony Zambito
Tony Zambito discusses his journey into the study of buyer personas, and how businesses can understand their buyers on a deeper level. He touches on content marketing and marketing automation, and advises marketers to think about multiple buying scenarios when strategizing the buyer experience, as it is not one size fits all.
B2B Marketing Insider Author Michael Brenner
Michael talks about the difference between effective and ineffective content, and provides tips to marketers looking to prove ROI on content marketing. He discusses what makes a great thought-leader and the top three thought-leaders he is following right now.
Artist Entrepreneur Jennifer Gough
Entrepreneur and professional artist, Jennifer Gough, speaks with Alan about finding her purpose in her art and how she completely changed her career to follow her passion. Jennifer’s mission is to inspire people to follow their dreams, and make their passions happen.
Mitch Joel
Journalist, publicist and marketing genius, Mitch Joel, talks about being a marketer's marketer and how his focus is on teaching marketers how to market, not just advertise. Mitch talks about starting his digital marketing agency, Twist Image, and discusses the tough task of creating content that is not interruption based.
Customer Insights Expert Maurice Allin
Marketer Maurice Allin speaks with Alan about the anthropology of branding. Brand ethnography is about understanding customer/brand interaction while customer anthropology is about understanding human behaviour in the absence of our brand.
Youtility Author Jay Baer
Jay Baer, New York Times bestselling author of Youtility, speaks with Alan about businesses being useful to their customers and clients, not simply being promotional.
MarketingProf’s Ann Handley
Ann Handley, chief content officer at MarketingProfs, speaks about how storytelling needs to be at the heart of an organization's content marketing, where MarketingProfs finds its content inspiration, and where businesses can find inspiration for their own content.
Gary Vaynerchuk
Gary Vaynerchuk, the hardest working man in social media, talks about how he takes time to engage with his audience on social media and how content marketing is overflowing on the internet. He touches on his worries that young entrepreneurs think business is easy, the fairness of capitalism and how he built his brand.